I don't think outside the box. Or zig when others zag. I have never moved the goal posts, or shifted any paradigms. Envelopes are not pushed anywhere in my vicinity. I have not experienced synergy, but I heard it kind of itches. I touched base once, accidentally, and regretted it. It was in Vegas. There were cocktails. With umbrellas. I am neither proactive nor reactive. There is nothing holistic about my approach. I believe "fresh" is stale. "New" is old.
And that original marketing copy means the glorious death of old clichés.